Social Media Marketing

Reach, Engagement, Conversion

What is Social Media Marketing

The best marketing doesn’t feel like marketing.

Social media marketing (SMM) is the use of social media platforms for generating revenue for the business and interacting with the customers. Four Pillars of social media marketing

Strategy

You need to decide which social media platforms will you use for promotion and when, how and where you’ll post content.

Planning and Publishing

The content/graphics/videos/reels that you wish to post need to be properly planned in terms of their content and relevance.

Listening and Engagement

The posts should be able to generate engagement from the general public and whatever concerns are raised should be promptly addressed.

Analytics and Reporting

An effective social media strategy consists in measuring the efforts and analyzing them for further improvement and development.

Get Noticed

Why is Social Media Marketing Necessary?

Ignoring online marketing is like opening a business but not telling anyone.

Get more qualified leads

Getting more followers on social media increases the chances of converting them into customers.

Customer Satisfaction

Through social media marketing, we can educate, engage and delight the customer and add to his satisfaction to make him our fan.

Branding

Social media marketing helps to establish a brand. Once the brand is established, it becomes easy to sell and helps in organic reach.

Connecting Dots

How We do Social Media Marketing?

Marketing is really just about sharing your passion.

We analyze the client’s profile first to know about its existing marketing efforts and later choose a particular social media channel for promoting his content.

Video social media platforms

YouTube, TikTok, Instagram Stories and Reels, Facebook Watch. They help to entertain, engage, educate and inspire your audience.

Disappearing content formats

Snapchat, Instagram Stories, Facebook Stories, LinkedIn Stories. They are useful to make announcements, polls, product launches, and behind-the-scenes content

Discussion Forums

Asking and answering questions, networking, forming communities. It is used to share information, and to establish authority. This drives organic traffic.

Shoppable social media platforms and features

Pinterest Product Pins, Facebook Shops, Instagram Shops, TikTok, Shopify
Helpful to tag products, add new products, and drive traffic to the website

Social media live streams

Twitch, YouTube, Instagram Live Rooms, Facebook Live, TikTok
It is used for broadcasting live events, or to share discussions where expert panels are involved.

Business social media platforms

LinkedIn, Twitter
They are used for connecting with professionals and help in building brand image.

Inspirational social media platforms

Pinterest, YouTube, Instagram, blogs
By curating visuals and weaving stories around your product, you can generate more leads