Search Engine Optimization

Just What The User Needs

What is Search Engine Optimization

It’s not just about getting traffic volume, it is about getting a traffic volume that converts

How many times do you use Google/Bing/Ask me/Yahoo whenever you want any information? SEO is optimizing your website to rank at the top of these search engines. We need to take care of various activities if we want to rank on top on Google.

On-Page SEO.

On-page SEO refers to the activities that we do on our page/website to rank on Google. It consists of optimizations for URL, keyword optimization, Meta descriptions, Alt Text for images and much more.

Off-Page SEO

Off-page SEO refers to the backlinking activities that we carry on to establish the authority of our business. Unless we establish authority, Google does not rank the site even though the content is relevant and meaningful.

Technical SEO

Technical SEO consists of optimizations in the website such as changes in URL, broken links, canonical tags, OG Tags, HTML errors and many more. Any of these technical problems can lead to a low rank on Google.

Local SEO

Local SEO helps the business to be found by people locally. Google reviews, listing on local sites, citations and Google maps are a few things to be noted if you wish to top-rank for local SEO.

Business Expansion

Why is SEO Needed?

SEO ensures that you rank on the top pages of Google

Ranking on page 1 assures that:

More Visibility

Your business gets more visibility locally and on a national level

More Revenue

You get more leads and ultimately more sales, more revenue

Establishes Authenticity and Authority

Google considers your site trustworthy and hence ranks it.

Builds Relationships

Helps to build a repo with customers through lead generation campaigns

Value is our keyword

How We Do SEO?

We are not magicians but if you are genuine, Google knows it and ranks your site

It is very much necessary that you have an uncluttered, specific, and clear website structure that is easy for the search engines to crawl and easy for people to understand and navigate. Here are the broad steps that we follow when we do SEO for our clients:

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Website Structure

This is the most important part of the website. The search engine crawlers should be able to understand it clearly. Else the pages don’t get indexed and do not show up in search results

Keyword Research

While doing keyword research for any client, we need to think of the probable search terms that the user can enter to find you online. Later on, these keywords are analyzed for ranking purposes and then finalized. Keywords research needs time and perfection.

Content Optimization

The content that is written needs to be optimized for keywords so that our page pops up whenever the user searches for the related terms. It looks simple but it is a complex task.

Website Optimization

It consists of a series of experiments to improve the performance of a website to achieve the desired goals. It involves active participation from SEO, Web design, Web development, and Graphics team.

Search Engine Optimization

SEO consists of off-page and on-page activities. On-page optimizations are done on our websites for optimizing the content or graphics.
Off-page SEO activities consist of link-building activities.

Reporting

At the end of the month, we monitor our efforts to analyze our performance. Site audit helps to identify the gaps in planning and accordingly plan our efforts.