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Janvi Multispeciality Hospital

Janvi Multispeciality Hospital

Janvi Multispeciality Hospital

About

Janvi Multispeciality Hospital is a dream come true for many young and energetic doctors. When Dr Vishal Sardhara came up with a chain of hospitals, he wanted us to build a robust website for one of his hospitals.

We build a website for them, helped them to rank better on Google and spread the word about them on social media.

Website Development and Design

Janvi Multispeciality Hospital is a dream come true for many young and energetic doctors. When Dr Vishal Sardhara came up with a chain of hospitals, he wanted us to build a robust website for one of his hospitals.

We build a website for them, helped them to rank better on Google and spread the word about them on social media.

Goal

  • To create a simplistic but informative website for the hospital that would allow the patients to get all information about the hospital like visiting hours, specialities, types of facilities offered, doctors, etc and book appointments online.
  • To showcase the skills of the doctors
  • To spread authentic news/details to people
  • To spread awareness about various diseases and treatments
  • To attract international patients

Strategy/Solution

We created a simple yet attractive website that was very easy to navigate. We included the qualifications and appointment schedules of the doctors on the website which could simplify and speed up the process without manual intervention.

We created a separate section for testimonials from the patients to add to credibility and trustworthiness.

To attract international patients, we added the admission process, payment options, and facilities available and tried to showcase how the client provided top-notch facilities for health care.

Result:

We could prepare the website as desired by the hospital and the doctors were happy to see their skills listed on the website.
URL: https://www.janvihospital.com/

For the best user experience, we implemented the following on our website.

Specifications

User Experience

Website view on a Laptop

Mobile view

Responsive design

Most people use mobile devices to access websites. That’s the reason we prepared a website that looks good on laptops, tablets and mobile devices.

Fast Loading

No one prefers to wait too long for a website to load. We chose the elements carefully and used parallax effects so that website loads faster. This considerably reduced the bounce rate.

Security

People fear visiting websites that are not secured. We created this website with proper security measures and got SSL certificates for the same.

Easy Navigation

We created a website with a suitable colour theme so that it was not harsh on the eyes. We placed the important things that a visitor is always curious to know at the very beginning so that they are easy to find.

Content Optimizations

Unless a website ranks on search engines, it is of no use. So we tried to write SEO-optimized content and tried to provide the best user experience by providing all relevant information in one place.

This included:

  • Contact details
  • Form for taking appointments
  • Doctors and Specialities
  • Guidelines for admission, discharge
  • List of insurers who allow a cashless facility

We provided educational qualifications, contact details and work experience of each doctor to establish credibility and authenticity. We included testimonials too to prove authenticity.

Technology

WordPress website

We created a website using WordPress. We chose WordPress because it offers many customization options, responsive designs, plugins, and automatic updates. Using WordPress the website was built in the shortest possible time.

MySQL

We used MySQL for a database. This helped to improve the overall site performance and data security.

Search Engine Optimization

Goal

  • To generate awareness among people about various diseases
  • To generate brand awareness
  • To increase the number of patients

Strategy/Solution

We did the research on which diseases through which people are struggling to deal with it and people don’t know which action they should take if they face the disease.

After that, we wrote a detailed blog on symptoms, treatments, precautions, e.t.c under the guidance of healthcare authorities. We tried to cover major diseases with this approach.

Conjointly, we optimise Google My Business profile and increase the digital presence of the hospital which results in awareness of the hospital and an increased no. of visits to the hospital.

Conjointly, we optimise Google My Business profile and increases the digital presence of hospital which results in awareness of hospital and increased no. of visits to hospital.

Result

The average time each user spent on our blog was 2 minutes. The average attention span of humans is very less but users loved the way we personalized the content and presented it in a conversational tone rather than in complex medical terms.

Google Analytics date: 15.10.21

Goal achieved: To generate awareness among people about various diseases

We aimed to target the local public. Hence we optimized for Google My Business(GMB).

By optimizing the GMB page, we could get calls from the locals and increase the footprints of patients. The below data shows that 181 people asked for directions to the hospital, 109 people called and 35 people visited the website in one month.

We optimised Google Maps and this helped us to get positive feedback from the patients. All these helped us to get good views with a 3.09% conversion rate for Phone Calls, Website Visits, Directions, etc.

Goal achieved: To increase the number of patients

Google Webmaster reveals that within a month we could get 342 clicks. We had chosen long tail keywords which helped us to get 13th position on Google, ie we ranked on the second page of Google. Day by day the scores kept improving.

Goal achieved: To increase the number of patients

Google Webmaster reveals that within a month we could get 342 clicks. We had chosen long tail keywords which helped us to get 13th position on Google, ie we ranked on the second page of Google. Day by day the scores kept improving.

Slowly and steadily by doing on-page, off-page and technical SEO activities we could get visits to our site organically. Analytics report shows that in March, we got almost 25 visitors to our website daily.

To be specific, within a month due to brand awareness people specifically searched for ‘Janvi Multispeciality Hospital’ on the internet. As a result, the number of patients in a month increased by 9.7%

Goal achieved: To generate brand awareness

Social Media Marketing

Goal

  • To educate the audience about several diseases.
  • To build an audience of Vadodara as primary and overall Gujarat as secondary on Social media.

Strategy/Solution

To achieve the goal of educating the audience we planned a content strategy in which we made social media posts regarding disease awareness, precautions, symptoms awareness, home remedies for health care, etc.

To build the audience of Vadodara and Overall Gujarat we strategized to add location hashtags in the caption of the posts, to place addresses in the creatives, and to add the location of the hospital to the posts. So the audience of Vadodara and Gujarat gets a clear idea about the hospital and its location.

Goals Achieved

Built an audience of 4073 followers on Facebook and 1129 followers on Instagram.

Build the major audience from Vadodara and Gujarat.
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