Imagine you are passing through a street and the street is lined up with shops displaying various clothes. You haven’t gone there with the intent to purchase something, but suddenly you find something interesting.

Now, what is the possibility that you’ll purchase the thing in question even if you don’t need it at that moment?

Perhaps, negligible – right?

Would it be the same if you were already looking for an article and you came across it while you visited the street?

At that time you would definitely purchase, wouldn’t you?

This is where PPC comes into picture. PPC shows ads to the prospective buyers who are ready to purchase and searching for the things to purchase.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.